Fender Center wants kids to rock.
To help fund the music scholarship program Kids Rock Free, the center will host its yearly fundraiser, Woodie Johnson's Summer Music Fest, from 4 to 10 p.m. July 31.
School of Rock
All proceeds go to the program, which provides music-lesson scholarships at a low cost or for free.
The festival will be at the Fender Center in Corona and will include live music, food, carnival rides, games, a magic show and fireworks.
"It's like a hometown, swanky-fun carnival for everyone," said Paul Rodriguez, event coordinator for Fender.
The name of the festival comes from the Woodie Johnson Band, one of the Fender custom shop's bands. The group came up with the idea of a summer music festival fundraiser a few years ago, and the center took it and ran with it.
Look for the Woodie Johnson Band on the festival's set list, among other Kids Rock Free bands. The School of Rock All Stars will also perform. The group is made up of some of the most talented students enrolled in the 58 School of Rock locations across the U.S. The All Stars will perform at 4 p.m.
Other activities include more than 20 vendors selling food, clothes, henna tattoos and other goods. Kids are invited to decorate their bikes and bring them to the festival for a bike parade.
In addition to the money raised through admission fees, many of the vendors will donate a portion of their proceeds to the Kids Rock Free program.
The festival brings in a big portion of the program's funding, but to supplement those proceeds, the center recently launched Text-to-Donate, which signs participants up for text alerts. Those who text ROCK to 50555 and then reply yes to a return inquiry donate $10. Then, for events such as the Steve Miller Band show in September, participants will receive text alerts with concert details.
Kids Rock Free offers a performing arts education to children ages 7 to 17, including piano, guitar, bass guitar, combo band, vocal performance and drums.
SUMMER MUSIC FEST
Where: Fender Center, 365 N. Main St., Corona
When: 4-10 p.m. July 31
Cost: $2 admission; $5 wristband for carnival rides, game booths; free for children under age 2
Information: 951-735-2440cq, www.fendermuseum.com