People are braving the heat to run on human hamster wheels, turn hand cranks, ride exercise bikes and see saw their way to environmental enlightenment--and VIP passes.
Global Inheirtance, the non-profit group that has been making Coachella more greener and educated for years, is here at Stagecoach this weekend.
Last weekend, thousands of DJs volunteered their friends to run on the various equipment to power their sets during Coachella. Only 30 were picked, explained Global Inheritance's Eric Ritz. The DJs got to spin while their friends huffed and puffed and got buff to produce energy to power the set.
This weekend, the energy is being stored to power the High Plains Mixer, where a DJ will remix country favorites starting at sundown.
"The reason for this is to bring community," Ritz said.
He said people have been getting more competitive at Stagecoach, to see how long they can go on the energy-producing equipment.
The longer people stay on, the better the prizes. If you stay on for 30 minutes, you could win an assortment of prizes, including headphones, a six-month subscription to Netflix, or even Al Gore's book "An Inconvenient Truth."
Ritz realizes how popular that prize might be at the festival.
For those who go 45 minutes or longer, they can win Stagecoach VIP passes, Stagecoach merchandise, jeans and more.
"It's getting people to feel like they have a connection to an idea or an issue," Ritz said.
So if you can brave the heat, it's a good way to get some swag.
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